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introduction
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habit 2 | habit 3 | habit
4 | habit 5 | habit
6 | habit 7 | conclusion
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1. Call Catalog Solutions and tell us a little more about the challenging issues you face in your business. Chances are we have helped other clients in similar situations. We will talk discreetly and confidentially about your business and the issues that keep you up at night. We'll also talk about solving complex catalog marketing issues and our approach that has helped other catalogers grow their business.
2. Send us a few copies of your catalog and last year's mailing results or key code report. Of course, we are more than happy to sign a confidentiality or non-disclosure agreement.
3. Once we receive your catalog and information, we go to work. We look for opportunities in your mailing plan to:
- Leverage your existing customers to generate more profit
- Accelerate house file growth
- Lower your customer acquisition costs
In addition to a detailed analysis of your numbers and circulation plan, we will review your current catalog with an eye toward improving response. Using the same format we have used as a nine-time Catalog Age Awards judge, we will critique the catalog cover, merchandising, copy, photography, design and production, and your ordering and customer service policies. You will receive a complete written diagnostic review of your catalog and circulation plan; it's free and without obligation. Here's the catch: if during the review process we see an opportunity for you to cut costs or increase sales, we will send you a no-obligation proposal for Catalog Solutions to help you take advantage of this opportunity. It's that simple. We are here to help you grow your business, and we are betting our time and money to prove it to you. To start breaking the habits of ineffective catalogers, call, fax or e-mail Tony Cox at Catalog Solutions today.
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