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introduction
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habit 2 | habit 3 | habit
4 | habit 5 | habit
6 | habit 7 | conclusion
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A common situation for catalog owners is to exist in the "land of the living dead" for years on end; their company neither grows nor dies. They want to run a bigger, stronger and healthier company, but they don't know how to take it there. Within their own organization, no one understands the four key catalog growth strategies or how to decide which one is right for the situation.
 The problem is compounded by the fact that smaller companies have more to lose and a lower tolerance for mistakes than larger companies. Every decision has an impact on the net worth of the owner. Too many mistakes can lead to business failure, loss of home and personal property, and undue personal anguish.
Without help how will things ever get better? Catalog marketing is a complex business these days. Competition is intense and costs are rising. To the small and mid-sized catalog company, the thought of paying for outside expertise seems like the last place to allocate scarce resources. And yet, a catalog marketing expert can quickly spot problems that are robbing profits and blocking growth.
Break the habit! Get a second opinion. Talk to an expert who knows how to grow smaller catalog companies. It could be the best investment you ever make. Just one new idea or technique could be all your company needs to reach new heights in sales and profits.
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