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5th Food Group’s email marketing services include
Campaign Planning
We approach planning your email campaign like we approach your catalog mail plan: thinking of the big picture, looking far into the future. We help you create a comprehensive email campaign that reaches your customers regularly without overburdening them with SPAM and keeps results coming in month after month, not just in fits and starts.
No-Worry No-Hassle Implementation
Once we have a campaign in place, 5th Food Group takes the ball and runs with it. We will take your email content and do everything that’s needed to get it to your customers on time, from writing the HTML code to uploading it to the email blast interface.
Profitable Email Customer Segmentation
Many companies don’t get reliably great results from email campaigns because they mistakenly believe email has “no cost.” In fact, when customer response diminishes because of ineffective emailing, email has significant cost. We help you avoid slipping down the soft response slope. We’ll increase sales by using the same tried-and-true segmentation of your email customer list that works on your catalog list. You will email more selectively and profitably than ever.
Reliable 3rd Party Support
Successful email marketing requires some technical interaction between the email, the customer and your website. If you don’t have the skills to build that capability in house, we will introduce you to trusted, reliable sources of internet technology. We don’t make a dime in referrals or commissions from these vendors, it’s just part of the service to our clients.
Reports
We report the bottom line results for each email, as well as your collective campaign, each week in an easy-to-read report. We cover all the key numbers: opens, click-throughs, conversion rates, dollars per email and more. We compare plan to actuals and give written analysis that alerts you if we need to change course.
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