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5th Food Group’s direct marketing services include
Strategy
We look at how you stand against others in your industry niche and help pick a road that will get your company to the sales and profit levels you desire. We analyze your current program, your business financials, target market, and industry trends. We look at your customer’s lifetime value and your customer retention rates. Our focused knowledge of the specialty food direct business means we can give you direct, clear insight and a realistic, sustainable strategy for growth.
Marketing Plan
We build your comprehensive marketing plan from scratch, focusing on achieving sales targets and keeping costs in line. From catalogs to postcards, print media to online pay per click, email to snail mail, we make sure you’re mailing your best customers when you need to and aren’t leaving money on the table. We also plan new customer acquisitions from co-op databases, rentals and trades.
Sales Forecasting
We make managing the roller coaster sales curve of the food industry easier. We forecast order counts and sales totals for each mailing or advertisement, compiling them in a simple, easy-to-understand weekly plan. With our reliable reports you’ll be able to plan for cash flow, inventory and personnel much easier than ever before.
Continuous Monitoring
Unlike consultants who deliver a plan and walk away, 5th Food Group watches your results as closely as you do. We track actual sales to budget in a weekly email report sent to your team. You’ll know where you stand against plan at any time, allowing us to adjust tactics as needed.
Industry Analysis
We are your eyes and ears in the direct response industry. We keep you informed about changes in legislation, postal regulations, and the latest industry trends and methods. We’re like the expert extension of your in-house marketing team.
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