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5th Food Group’s catalog marketing services include
Catalog Analysis
We help you maximize sales generated by your catalog. While we find more and more of our clients’ websites process the majority of orders, catalogs continue to be the main driver of traffic and sales. We do a full financial work-up on each catalog you mail– including profit-per-product and square inch analysis–to help determine the right number of pages for your catalog, where to place each product, and how much space to devote to each item.
Customer Acquisition
To keep your business thriving, you need a reliable stream of new customers. After all, it usually takes 10-14,000 new customers to add a million dollars in sales to a food mail order company. We know the best sources for new customers and the places to avoid. We’ll make sure you add names that add profit, not headache.
Circulation Plan
We help you decide if it makes sense to mail a customer once, twice or ten times per year. With proven direct mail techniques we ensure you’ve got the fundamentals covered so you’re mailing both selectively and profitably. We create a comprehensive shared sales and circulation calendar that identifies all mail dates, quantities and lists to be used in your mailing program.
Execution & Follow Up
We don’t walk away from your plan, we execute it. We distribute and update the circulation plan and stay on top of it to make sure all deadlines are met. We order your mailing lists, communicate instructions to your printer, and give detailed information to the mail house for key coding, merge-purge and postal pre-sorting. And we follow up to make sure the mailing has been completed on plan and on schedule.
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